Brand Guidelines
One of my tasks, I was asked to create brand guidelines for the company I worked for. The below is the guidelines I created.
Training Resources
The below training resources was used to help train the apprentices who joined the team once I became an account manager.
Amazon PPC
The below is an example of a client that joined us in June 2020. I took on his account in January and after a few changes to the keywords being used, we saw ACOS improve.
The client sold two different products with different seasonalities. Although their spending has increased, his sales have also increased. We have a target ACOS (Advertising Cost of Sales) of 30% which we were able to stay under.
While monitoring this account, the PPC allowed us to notice issue areas within the account. For example, the reduced sales towards the end of the year / beginning of 2022 is linked to stock issues.
Creative Pitch
For part of my apprenticeship, we were given a blind pitch and had 2 hours to make a creative pitch and then present it to the examiner on how we would plan a 30 day campaign. The below includes the Beauty Lounge which was a mock that I created, and Cycle World which was used in my assessments and saw me get full marks.
